Weekly Newsletter - 1.8.2025

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EVENT OF THE WEEK 📅

Let’s Talk FinTech Sales at CES 2025

We know CES is where some of the biggest conversations in the FinTech space happen—and we’re ready to have one with you.

Hive Perform helps sales leaders tackle today’s toughest challenges, from unpredictable deal cycles to ramp-up times that drag down results. Our solution delivers in-the-moment preparation, actionable insights, and the tools your team needs to win in 2025.

Let’s grab a coffee, talk shop, and explore how Hive Perform can help you close deals faster and scale smarter.

Book a meeting with Anna Peggram and let’s connect at CES 2025!

INDUSTRY INSIGHTS 🌐

AI's Rise and Banking-as-a-Service Collapse

The financial industry has recently witnessed pivotal shifts, particularly with AI's ascendancy and the decline of banking-as-a-service (BaaS). Amidst these changes, notable incidents have unfolded, such as the significant data breach at Bank of America due to vulnerabilities in Infosys McCamish's systems. The breach compromised the personal information of over 57,000 accounts, prompting enhanced identity protection for affected customers. This incident underscores the escalating importance of robust cybersecurity measures in banking.

In tandem, the banking-as-a-service model faces a critical juncture. Regulatory bodies like the FDIC are enforcing stricter compliance, motivating banks to reassess their fintech partnerships. Consent orders against institutions such as Sutton and Piermont Banks exemplify the dire need for improved oversight. This evolution signals a broadened responsibility for banks, demanding comprehensive checks on fintech activities to curb illicit endeavors like money laundering.

Meanwhile, artificial intelligence is carving a transformative path within banking. Institutions like Citi are integrating AI to streamline operations, mitigate stress in call centers, and modernize systems. Such advancements highlight AI's potential to revolutionize the financial landscape, fostering more efficient and customer-friendly services. As AI continues to evolve, its capacity to enhance operational efficiency and customer satisfaction positions it as a crucial component in the industry's future.

Fintech 2025 Where AI Blockchain and ESG Drive Industry Transformation

In 2025, fintech will transform with advancements in AI and blockchain. AI will enhance decision-making and simplify tasks, while blockchain will revolutionize cross-border payments through stablecoins. Regulatory focus will increase on AI and ESG data, driving standardization and innovation for better efficiency, transparency, and accountability across the financial industry.

INDUSTRY NEWS 📰

FinTech Advertising Escalates; Brands Switch Focus to Mainstream Market Expansion

FinTech advertising surged by 45% since 2021, signaling the industry's shift from niche to mainstream. Brands like Mercury and Brex are expanding outreach through broader campaigns and new channels, including Connected TV. Emphasizing transparency, they aim to diversify audiences amidst anticipated regulatory changes and evolving consumer habits.

The FinTech industry's advertising expenditure has skyrocketed by 45% since 2021, signifying a pivotal shift from niche tech solutions to mainstream financial services. Notable brands like Mercury, Brex, and Klarna have amplified their ad campaigns, reflecting their evolving focus on embracing broader consumer bases. This transformation, marked by a significant increase in out-of-home (OOH) spending, has seen these companies establishing strong presences in key urban transit hubs such as New York, San Francisco, and London. Brex alone reported a 30% increase in OOH advertising, showcasing the dynamic momentum toward capturing mainstream audiences.

Looking forward, the FinTech sector’s evolving landscape suggests sustained growth, marked by anticipated regulatory changes and continued diversification. Traditional financial institutions should adopt similar strategies, appealing to various consumers by emphasizing products that align with generational financial goals. By doing so, they can effectively navigate this competitive landscape, securing their future in a rapidly maturing market.

Invst and NS Capital Partner to Transform Retirement Planning Landscape

Invst's acquisition of NS Capital creates the Invst Unity Pooled Employer Plan, revolutionizing retirement planning by offering businesses streamlined, cost-effective 401k solutions. This merger enhances service offerings, providing fiduciary protection and comprehensive financial education, empowering companies and employees to excel in financial literacy and retirement readiness.

BVNK Secures $50M to Boost Stablecoin Use in US Payments

Modernizing Banking as SBS and Red Hat Join Forces for Cloud Success