Weekly Newsletter - 11.20.2024

PLUS: How Streamlined Is Your Training? Take this Free Quiz to Find Out!

Author

Rafe Houston
November 20, 2024 • Estimated Reading Time: 5 minutes

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Imagine this: You’re discussing a complex investment strategy with a key client when a junior analyst taps you on the shoulder for help with compliance updates. Suddenly, you’re not just managing client expectations—you’re an impromptu trainer too. 🏦

This balancing act isn’t sustainable. When experienced employees are bogged down with training, it affects their ability to innovate and close deals. In fact, Fintech companies report a 30% dip in productivity when senior staff are pulled away from client work to train new hires (Gartner, 2023).

What if your onboarding could be more efficient and less disruptive? Scenario-based learning might be the answer. By using real-world examples tailored to your industry, new hires can learn on their own, allowing senior staff to stay focused on client relationships and strategic growth.

Want to see how your onboarding process stacks up? Take Hive Perform's free Sales Readiness Assessment to get personalised insights on how to streamline training and keep your top talent focused.

"With Hive Perform, we cut the ramp-up time for new reps by half, hitting revenue targets in just 35 days."

Tom Sheepshanks, Chief Revenue Officer, Fospha

INDUSTRY INSIGHTS 🌐

AI-powered enablement technology is transforming financial services by boosting productivity, enhancing client engagement, and driving revenue growth. Firms are increasingly adopting AI tools to streamline operations, meet evolving client needs, and maintain a competitive edge, despite challenges like financial constraints and security concerns.

Sales enablement content is essential for equipping teams to engage buyers and close deals. Internal tools like training and competitive analysis build sales skills, while external content like case studies and proposals guides buyers’ decisions.

To drive success, content must align with sales workflows and be personalized for buyers. AI can streamline content recommendations and management, preventing overload. Cross-functional collaboration ensures content reflects real challenges, while analytics measure impact and refine strategies.

By aligning content with the modern buyer journey, from early engagement to post-sale support, organizations empower sales teams and meet buyer expectations, boosting results.

Enablement teams are crucial for optimizing sales and revenue operations. Focusing on fewer core functions enhances proficiency. Sales-experienced leaders improve training effectiveness. Metrics like revenue growth are vital for evaluating success. Addressing the gap in sales manager training is essential for performance improvement. Strategic focus unlocks enablement potential.

Financial services firms are embracing enablement technology to align teams, build trust, and enhance client relationships. Seismic's 2024 report shows 94% of firms use this tech, with 93% planning to rely on it even more.

Enablement tools unify sales, marketing, compliance, and leadership teams, driving strategy and boosting client experiences. From content creation to buyer engagement and analytics, these tools help firms adapt, scale compliant content, and deliver personalized service.

AI-powered tools are transforming productivity, with over 50% of firms leveraging them for content and efficiency. Firms that align enablement strategies with business outcomes are setting new standards in client satisfaction and growth.