Your Weekly Fintech Sales Intelligence Newsletter | Volume 14

Plus: Visa, Apple, and Curve battle it out for the next-gen payment revolutionšŸ’°

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Welcome to Sales Intelligence: FinTech, the weekly newsletter for FinTech sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and set the tone for a successful year ahead. Ensure your campaigns not only engage but convert, driving growth and impact in this dynamic industry.

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EDITORā€™S PICK šŸŽÆ

81% of sales leaders say forecast accuracy is their biggest challengeā€”yet most still rely on manual CRM updates and static pipeline reports.

Poor data quality costs organizations an average of $9.7 million annually, proving that more data doesnā€™t always mean better decisions.

Gartner

The issue isnā€™t a lack of data. Itā€™s a lack of clarity. More dashboards wonā€™t fix this. More pipeline meetings wonā€™t create consistency.

The shift in 2025 is moving from hindsight to foresight. Sales leaders are turning execution insights into actionā€”so they can see risk before it derails deals and enable their teams with precision.

šŸ‘‰ Read the full post here to see how high-performing sales teams are reshaping pipeline execution.

INDUSTRY INSIGHTS šŸŒ

Digital wallets are poised to redefine the landscape of online payments, surpassing 50% of global e-commerce transaction value by EOY 2025. This transformation, propelled by innovative wallet technology and adaptable fintech solutions, enables effortless, cashless transactions while securely storing digital assets such as tickets and IDs. Key fintech players like PayPal, Apple, and Block are optimizing their market positioning. PayPal capitalizes on its expansive partnerships and global reach, Apple leverages its vast, integrated ecosystem, and Block banks on the robust potential of its Cash App for future market dominance.

As digital wallets evolve from novelty entities to standard payment technologies, fintech giants now face the dual challenge of tapping into emerging market dynamics while securing strategic investments. Embracing these shifts is imperative for capitalizing on burgeoning opportunities and remaining at the vanguard of this fintech transformation.

The fintech industry is poised for significant growth in 2025, driven by technological advancements, regulatory support, and evolving consumer preferences. Key trends shaping the sector include:

  1. Artificial Intelligence (AI) Integration: AI is expected to become more multimodal, incorporating various data forms to enhance decision-making and user interactions.

  2. Environmental, Social, and Governance (ESG) Focus: There's an increasing emphasis on standardizing ESG reporting, with quality data becoming essential for compliance and transparency.

  3. M&A Activity: Improving economic conditions and reduced regulatory uncertainty are expected to accelerate M&A activities within the fintech sector.

  4. Fintech-as-a-Service (FaaS) Expansion: The FaaS market is projected to grow significantly, enabling businesses to integrate innovative financial technologies seamlessly into their operations.

These developments suggest a dynamic and evolving landscape for fintech in 2025, offering numerous opportunities for innovation and growth.

Mastercard's "One Credential" initiative is designed to streamline payment processes, appealing to younger consumers who favour centralized financial management platforms. This offering is part of a broader industry shift, with competitors like Visa, Apple, and Curve also seeking to capitalize on this market through similar solutions. By integrating credit, debit, and prepaid options into a single digital credential, Mastercard meets the growing demand for convenience and personalization in payments, particularly among Gen Z, who values these features significantly more than previous generations.

The platform enhances transaction security through tokenization, a trend adopted by major players like Apple, Samsung, and Google, emphasizing safety in digital wallets. As fintech innovations like "One Credential" shape the future of payments, financial institutions are encouraged to update their infrastructures to offer these consumer-driven services successfully. The rise in digital payment solutions underlines the need for adaptability among banks and credit issuers to retain customers by providing a seamless, unified payment experience, likened to a "remote control" for personal finances.

Black Banx is redefining the digital banking landscape with ambitious plans to reach 100 million customers by the end of 2025. Following a landmark year in 2024, Black Banx has excelled financially, achieving a pre-tax profit of $3.6 billion and generating a revenue of $11.1 billion. The company's strategy is founded on seamless technology integration and an inclusive financial model, which has broadened reach to underserved regions, including Brazil, India, and parts of Africa.

Key to Black Banx's success is its commitment to innovation and financial inclusion. By investing in AI and blockchain, the company ensures secure, efficient transactions, particularly in cross-border payments. This approach not only addresses traditional banking issues but also enhances accessibility and global financial integration. Expect continued growth as Black Banx targets new markets and strengthens operations, emphasizing cost efficiency and shareholder value. Their focus on utilizing advanced technologies in fintech and digital asset banking positions them aptly for the future, marking a pivotal moment in global digital banking.

Intapp stands out in the fintech sector, riding a significant 205% earnings growth driven by its innovative use of applied AI. The company's stock remains a compelling choice, particularly due to its resilience following a brief post-earnings dip, quickly clawing back above its moving averages. With a robust Composite Rating of 97, it emerges as a leader among financial software stocks. Insights from MarketSurge illustrate an impressive trajectory of average annual earnings gains of 195% over the past three years. The stock garners institutional interest, with 44 top-rated funds investing in it, signifying strong market confidence.

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