Sales Intelligence: Fintech | Will Affirm Become A Long Term Winner?

Plus: Brazil’s Pix model is reshaping global go-to-market math

Author

Rafe Houston
August 07, 2025 • Estimated Reading Time: 4 minutes

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Sales Intelligence: Fintech

This week, here’s what’s happening in the world of fintech sales:

  • Will Affirm be a long term winner in a crowded fintech space?

  • 2025 marketing playbooks pivot from funnels to trust signals

  • Brazil’s Pix rails become a $4.5T expansion blueprint

  • Web3 teams told: no token launch before product-market fit

  • Unlimit weaponizes 1,000 payment methods for market intelligence

⏱️THE MINUTE READ

In 2025, buying groups are bigger, stakeholders churn faster, and single-threaded deals are dying quietly in the funnel.

This report unpacks:

-The rising cost of single-threaded execution

-Field-tested tactics from top-performing SaaS sales teams

-How AI is helping reps identify and engage the full buying committee

If you’re still relying on one champion to get the deal done, you’re already at risk.

📌WEEKLY MUST-KNOWS

FINTECH
Will Affirm Be a Long-Term Winner in a Crowded Fintech Space?
MSN’s deep dive highlights Affirm’s transparency-first BNPL playbook, balanced by a mounting profitability deadline as rate pressure and challenger copycats intensify. For quota-carrying teams, the takeaway is timing: merchants now demand clear unit-economics proof before signing rev-share terms, elongating late-stage deal negotiations.

GTM STRATEGY
Top Fintech Marketing Trends To Watch In 2025
Fintech marketers are ditching one-size-fits-all funnels for hyper-personalized, mobile-first journeys anchored in trust badges and influencer proof. The shift raises the CX bar for revenue leaders, demanding tighter data orchestration across sales, product, and compliance to keep conversion rates climbing.

Taboola

INTERNATIONAL GROWTH
Why Brazil’s Fintech Playbook Is Going Global
Pix processed $4.56T in instant payments last year and Brazil’s open-finance framework now tops 60M active consents—fueling exits like Visa’s $1B Pismo deal. The scale and speed of these rails are setting new cost and UX baselines that US sales teams must match as Brazilian-born platforms expand north..

⚡QUICK READS

How To Nail Your Token Launch: A Marketing Playbook For Web3 Startups: CoinList’s CMO warns founders to delay token drops until product-market fit is proven or risk user churn and investor push-back on CAC/LTV math. (More)

Samsung Wallet Adds In-Store Instalment Payments with Splitit: New feature lets shoppers break purchases into interest-free installments at physical checkouts—another cue that omnichannel BNPL will pressure legacy card volume.(More)

Everyone’s Buying AI for Pipeline: But Who’s Fixing The Close?

Leads are flowing. Dashboards look great. Pipeline reviews? A total vibe.

And then... the numbers miss. Again.

Most sales tech stops after the first meeting. We’ve overbuilt for “do we have enough pipeline?” — and ignored “are we actually closing it?”

🧠 Top-of-funnel = AI-powered.

👀 Mid-to-bottom funnel = vibes + Google Docs.

Right now:

→ Reps don’t know what to do next / → Managers can’t see why deals were lost / → Leaders can’t tell what’s actually working.

It’s not just an enablement gap. It’s a visibility problem.

At Hive Perform, we’re obsessed with the messy middle — where deals die quietly or get saved by smart execution and fast feedback.

Sales Intelligence is a ClickZ Media publication in the Sales & Marketing division