Your Weekly Fintech Sales Intelligence Newsletter | Volume 16

Plus: What Trump’s BTC reserve strategy means for crypto?📈

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Welcome to Sales Intelligence: FinTech, the weekly newsletter for FinTech sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and set the tone for a successful year ahead. Ensure your campaigns not only engage but convert, driving growth and impact in this dynamic industry.

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EDITOR’S PICK 🎯

L&D fell for it first: shiny platforms, slick playbooks, and high completion rates. But none of it moved the needle on real performance.

Now sales enablement is making the same mistake.

Reps aren’t disengaged because they don’t care—they’re disengaged because training isn’t winning.

Hive Perform ran an experiment: ditching “learning” in favor of deal prep and reps showed exactly what works.

📈If you’re still tracking content engagement over pipeline impact, you might be measuring the wrong things.

👉Read the full piece to see what actually drives performance.

INDUSTRY INSIGHTS 🌐

President Donald Trump's executive order to establish a U.S. strategic bitcoin reserve marks a significant shift in the nation's digital asset policy. The reserve, managed by the Treasury Department, will be exclusively funded with bitcoin seized from criminal and civil forfeiture cases, ensuring no taxpayer burden. White House Crypto and AI Czar David Sacks emphasized the importance of maintaining this as a permanent store of value, prohibiting sale from the reserve. This approach sends a strong message to institutions, differentiating bitcoin as a distinct digital asset, further cementing its stature comparable to global assets like gold.

Critics, however, question the inclusion of other cryptocurrencies like ether, XRP, SOL, and ADA in the strategic reserve, arguing that bitcoin alone meets the strategic requirements. Fintech investor Ryan Gilbert notes the critical importance of cautious reserve management, arguing against market speculation. The decision reflects a pivotal step for the U.S. in shaping its role as a leader in the crypto space, fostering confidence and legitimacy in bitcoin as a mainstream financial asset, with potential implications for global digital asset policies.

American Eagle Financial Credit Union has selected Alkami's digital platform to enhance its banking services. This move, part of their digital transformation, leverages over 270 fintech integrations for improved customer support and marketing. Alkami's partnership with Mantl strengthens their capabilities, aiming for growth in revenue and market share.

Fintech stocks experienced significant declines as Wall Street scrutinizes consumer spending habits. Companies like Robinhood, Coinbase, and Strategy saw double-digit losses closely tied to a nearly 5% drop in bitcoin, which has seen a downward shift post-2024 elections. Online financial services such as Affirm, SoFi, and Shopify also faced downturns, exacerbated by their reliance on consumer confidence—recently reported to have fallen according to JPMorgan Chase's analysis. With consumer confidence at a low and Walmart reporting decreased discretionary spending, fintech firms face challenges despite a previous market rally fueled by anticipated favorable regulatory changes.

The tech sector, particularly fintech, now grapples with weakened investor sentiment as demonstrated by the Nasdaq suffering its deepest drop since 2022. There is a notable shift in consumer behavior and credit concerns further highlighting the need for strategic adjustments. This downturn marks a departure from the optimism seen in the fourth quarter, suggesting that fintech companies must navigate a landscape shaped by wary consumer spending to sustain growth. Financial literacy emerges as a critical tool for understanding market dynamics and recognizing opportunities within this volatile climate.

Revolut’s UK CEO, Francesca Carlesi, outlined the company’s goal to transition from a challenger bank to a primary bank. Revolut aims to increase daily active users from 10 million to 30–40 million within three years. The company secured a UK banking license in 2024 but remains in the “mobilisation” phase. Carlesi emphasized building a strong regulatory framework and deepening customer relationships across products. Revolut sees establishing itself in the UK as key to global expansion.

Kraken, the US-based crypto exchange, has notably advanced its presence in the UK by securing an Electronic Money Institution (EMI) license from the UK's Financial Conduct Authority (FCA). This license is pivotal for Kraken as it authorizes the issuance of electronic money, marking a milestone that supports its expansion plans. By facilitating faster transaction capabilities, the license sets the stage for Kraken to introduce innovative crypto and fiat products. These developments aim to empower UK users to expand their wealth-management capabilities through integrated liquidity solutions within their Kraken accounts.

Founded in 2011, Kraken has a robust platform serving over 13 million users who can trade across more than 350 digital assets and six fiat currencies. This strategic move aligns with Kraken's history of strengthening its UK market presence, evidenced by its acquisition of the FCA-regulated platform, Crypto Facilities, in 2019. In a similar vein, Kraken recently secured an EU MiFID license to broaden its European footprint. These actions demonstrate Kraken's commitment to robust regulatory compliance and innovation in the financial technology space, accentuating its pursuit of global market leadership in cryptocurrency exchanges.

Grain, an Israel-based fintech start-up, secured over $50 million in funding to launch a new FX management platform for cross-border transactions. Utilizing AI, the API-based solution enables automated settlement and FX exposure analysis. Currently 25 employees, they plan to double this for accelerated development by year's end.

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