Your Weekly Fintech Sales Intelligence Newsletter | Volume 26

Plus: 🧠 Sales has changed—8 GTM trends you need to know

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Welcome to Sales Intelligence: FinTech, the weekly newsletter for FinTech sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and set the tone for a successful year ahead. Ensure your campaigns not only engage but convert, driving growth and impact in this dynamic industry.

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TODAY’S PICK 🎯

The top GTM teams are moving fast powered by Buyer Intelligence, Agentic AI, and signals your CRM can’t see.

These 8 trends explain what they’re doing differently.

📣LEADING VOICES 

INDUSTRY INSIGHTS 🌐

With 83% of financial firms now experimenting with generative AI to improve fraud prevention, robust IDV tools are quickly shifting from optional to essential infrastructure. Plaid’s reported 400% growth in IDV product usage underscores the industry’s urgent need for advanced solutions. The company’s continued investment, including a $575m funding round, demonstrates how proactive innovation is vital for both eCommerce protection and consumer trust in financial services.

Apple experienced significant service disruptions to its payment features on Friday, affecting users attempting transactions through Apple Pay, Wallet, Apple Card, and Apple Cash. These interruptions, tracked by nearly 3,000 user reports, highlight the critical dependence on digital payment systems for both consumers and businesses in the modern financial ecosystem.

FinTech funding surpassed $1.1 billion across 18 deals globally, emphasizing robust investor confidence despite a lower deal count. The lion’s share came from major rounds in the U.S., led by Rippling ($450 million), Addepar ($230 million), and Bestow ($120 million). These transactions highlight the sector’s evolution, with expanding innovation in HR automation, WealthTech, InsurTech, and capital markets accessibility.

Vertical diversification stood out, as RegTech, WealthTech, PayTech, and specialty finance all drew significant capital, reflecting demand for operational efficiency, regulatory compliance, and financial inclusion. Noteworthy is the number of strategic partnerships and tender offers, demonstrating how FinTechs are leveraging both equity and operational initiatives to foster growth and attract diverse investor profiles across regions.

AI has become indispensable in regulatory compliance, offering transformative benefits that surpass traditional approaches. Modern AI solutions, such as private, domain-specific language models, enable organizations to safely process sensitive data, minimize risks like bias and errors, and achieve processing speeds up to 50 times faster than manual review. This accelerates regulatory analysis, strengthens accuracy, and streamlines resource allocation, allowing professionals to redirect their focus from routine checks to strategic, high-value tasks.

Canada’s early embrace of clear crypto regulations—beginning with anti-money laundering guidelines in 2014—has made the country a global hub for blockchain innovation. Toronto now attracts both startups and established Wall Street firms, with companies like Robinhood and Galaxy Digital choosing Canada’s regulatory environment to launch and expand their digital asset initiatives. Institutional support is growing rapidly, notably with big players like JPMorgan and Mastercard investing in blockchain solutions and tokenization platforms.

Klarna, a leading Swedish payments platform, reported a significant increase in its first-quarter net loss for 2025, reaching $99 million—more than double last year’s $47 million loss. This deeper setback was primarily driven by one-off expenses related to depreciation, share-based compensation, and company restructuring. Despite heightened losses, Klarna demonstrated resilience with a 13% year-over-year revenue growth to $701 million, supported by a growing user base of 100 million and 724,000 merchant partners worldwide.

The company’s decision to pause its anticipated U.S. IPO, previously expected to exceed a $15 billion valuation, reflects prudent risk management amid ongoing market turbulence and global economic uncertainty. Notably, Klarna’s investments in AI have enhanced operational efficiencies, enabling a 40% reduction in headcount. These strategic moves, despite short-term financial challenges, underscore Klarna’s proactive adaptation and long-term growth priorities within the rapidly evolving fintech and eCommerce landscape.

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