Sales Intelligence: Fintech
Posts
Your Weekly Fintech Sales Intelligence Newsletter | Volume 30

Your Weekly Fintech Sales Intelligence Newsletter | Volume 30

Plus: 💼 Before you hire another AE, read this

Rafe Houston
June 18, 2025 • Estimated Reading Time: 5 minutes

Subscribe | Forward | LinkedIn 🔗

TODAY’S PICK 🎯

The Modern Buyer Journey Isn’t Linear, It’s Anonymous, Unpredictable, And Consensus-Led.

Yet most GTM teams still operate like it’s a funnel: tracking rep activity instead of buyer signals.

Hive Perform's Buyer Intelligence Maturity Assessment helps you diagnose where your team stands and what to do next.

In 5 minutes, you’ll learn:

How well you're capturing and acting on buyer signals
Where execution is falling short
What moves will drive more aligned, buyer-led growth

👉 Close the gap between buyer behavior and team execution.

📣LEADING VOICES

Want a Moneyball Approach to Sales?

As part of the Blenheim Chalcot portfolio I often have the privilege to hear first hand about the Rajasthan Royals business model.

Their whole philosophy? Data-led performance.
Relentlessly tested. Ruthlessly implemented.

From nutrition to tools, training, education, competitor analysis, every aspect is part of a full performance operating system. They don’t just look at game results and throw more training at the problem. They ask: does it drive performance? If not, it’s out.

You can see where I’m going….. Sales is performance. Why do we treat it any differently? More hiring. More one-off workshops. More “hit and hope”. None of that builds repeatable revenue growth.

If you want to bring a performance system into sales… Where call data is used not just to review, but to empower. Where every tool, coaching moment, and insight is linked to improved outcomes. Where your GTM team operates like an elite sports team. Then you’re thinking like we are @Hive Perform. Moneyball for sales is already here. Build a performance system that actually performs.

Before You Hire Your Next Rep, Check If This Exists

Too many SaaS teams go from founder-led sales straight into “let’s hire two AEs and try outbound”. But without a Revenue Architecture in place, you’re just scaling improvisation. Here’s what should exist first:

1. Architecture: Who you sell to. How your funnel works. Where your revenue comes from. It’s the blueprint. Without it, you’re guessing.
2. Process: A repeatable buyer journey. Defined stages and handoffs. Built around how your customers actually buy.
3. Plays: What to say. When to say it. What to do next. Codified actions that move deals forward.
4. Enablement: Onboarding that isn’t “figure it out.” Templates, tools, talk tracks. Training that aligns with the real motion.
5. Coaching: Weekly deal reviews. Live feedback. A shared language to improve performance.

If these layers aren’t in place, every new hire adds weight, not leverage. You’ll burn time, leads, and trust. Not because your team is bad. But because the system isn’t there to support them. Revenue doesn’t grow from hustle. It grows from structure. Before you post that AE role, ask yourself: Are they joining a system — or stepping into chaos?

INDUSTRY INSIGHTS 🌐

U.S. Bank and Fiserv Collaborate on Digital Credit Card Integration

U.S. Bank partners with Fiserv to integrate Elan Financial Services' credit card program into Fiserv’s Credit Choice platform, offering a unified digital solution for financial institutions. This collaboration allows banks to provide a streamlined service where both credit and debit accounts are managed digitally, enhancing user experience and efficiency. This development benefits consumers and reduces friction for financial institutions, aiming for completion by 2025.

FinTech Global

Chime's Nasdaq Debut Surges 37% Post-IPO Pricing

Chime's Nasdaq debut saw its shares soar 37%, valuing it at $13.5 billion. Despite a drop from its 2021 valuation, this successful IPO signifies a revitalizing fintech market. Chime leverages interchange fees and focuses on underserved Americans, achieving high customer retention and significant user interaction.

Open Banking Drives Fintech Growth in Middle Eastern Digital Payments

Open Banking is significantly contributing to fintech growth in the Middle East by improving digital payment integration, as noted in TPAY MOBILE's white paper. This shift, supported by new licensing and investment, enhances digital experiences and creates profit opportunities, even as valuations remain lower than Western markets. With the global digital payment landscape expected to expand, over 5.2 billion digital wallet users are projected by 2026, underscoring the importance of these developments.

Peymo Launches AI-Driven Hybrid Banking Platform for Seamless Financial Management

Peymo introduces an AI-powered banking platform integrating fiat, digital assets, and embedded finance, benefiting both consumers and businesses. The system provides secure, hands-free banking with instant user interactions and quick onboarding. Peymo's AI supports optimal transaction management, enhancing efficiency and transparency.