Your Weekly Fintech Sales Intelligence Newsletter | Volume 32

Plus: Kraken’s big leap into global payments 🌍

Author

Rafe Houston
July 02, 2025 • Estimated Reading Time: 6 minutes

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Welcome to Sales Intelligence: FinTech, the weekly newsletter for FinTech sales professionals. Now is the time to fine-tune your strategies, leverage cutting-edge insights, and set the tone for a successful year ahead. Ensure your campaigns not only engage but convert, driving growth and impact in this dynamic industry.

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TODAY’S PICK 🎯

Two questions define sales leadership in 2025:

  1. Have we set the right strategy?

  2. Is our team executing it?

For most GTM leaders, the answer is “not really.”

Sales stacks have exploded with dashboards, enablement tools, and forecasting tech. But they don’t connect what leadership plans with what reps do.

That’s why Hive Perform built the first Sales Operating System, a platform that connects your GTM strategy with real execution in the field.

👉 Learn how a Sales OS tracks strategy, prioritizes based on buyer signals, and gives leaders visibility into what’s actually working. Read the full article here

📣LEADING VOICES 

Sales Enablement Collective Summit: Key Takeaway from Saul Lew On The Ground

Wrapping up our two days at Sales Enablement Collective Summit with a big takeaway from Saul Lew on the ground:

The most impactful teams aren’t just working harder, they’re working together. With product, marketing, sales, and customer success all under one roof this week, it’s clearer than ever: If your tools don’t help you share context, insights, and deal intelligence across teams, you’re leaving revenue on the table. That’s why we built Hive Perform as the first truly cross-functional sales operating system. - One source of truth. - Insights that flow between product, marketing, sales, and CS. - Buyer context and messaging that don’t get lost in handoffs. Ready to see how connected sales execution works?

Sheevaun Thatcher, CPC via LinkedIn:

Too many decks are built like scripted documents; words, words, words, words, words, more words, words, words.... 😵‍💫 

If your audience is reading every slide, they’re not listening to you. And if the font is so small in order to get ALL those words in that it’s hard to read, they stop reading the slides too. ⭐ ✏️

Press here to see what I coach instead.

INDUSTRY INSIGHTS 🌐

Digital Asset's $135m funding round highlights blockchain's pivotal role in FinTech, emphasizing privacy-enabled infrastructure. Finom and Flowdesk's investments underline a strong U.S. presence, while WealthTech dominates sector-wise. However, projected global FinTech funding decline raises concerns about investor risk appetite in 2025.

FinTech Global

Experian and Mastercard are enhancing fraud prevention and identity verification by integrating Mastercard's Identity Insights with Experian's Ascend Platform, serving over 1,800 clients in sectors like finance and healthcare. This collaboration aims to streamline ID verification, fraud detection, and credit risk assessment, ultimately improving customer onboarding and decision-making efficiency. The partnership is vital for businesses seeking secure, efficient customer experiences and plays a significant role in fostering financial inclusion.

Xero's $2.5 billion acquisition of Melio aims to enhance its U.S. presence and diversify revenue by integrating accounting and payment solutions for 4.4 million subscribers by 2028. The deal, involving both cash and stock, highlights the potential for revenue growth amid a booming fintech market, with an added $500 million contingent on performance. Funded through capital raise and credit facility, it exemplifies Xero’s strategy for expansion and service improvement.

Kraken is expanding into fintech by launching a financial app, Krak, to facilitate global payments and remittances with low fees, offering over 300 assets. This move is key for its diversification strategy amid a potential IPO, enhancing stability beyond cryptocurrency trading. However, regulatory challenges persist due to varying international standards.

Tech In Asia

Global FinTech funding in Q1 2025 fell 38% YoY, signaling a decrease in investor risk appetite amid economic and regulatory uncertainties. Deal numbers also decreased, but average deal size rose, indicating a shift towards investing in mature and capital-efficient firms. Highnote's $90m funding exemplifies ongoing opportunities in embedded finance despite broader market caution.